Newsroom
- VADS
- Newsroom
- Check out the Social Media Trends You Need to Know!
Check out the Social Media Trends You Need to Know!
07 January 2021
The COVID-19 pandemic has restricted people from gathering and meeting in large numbers. There is a shift in activities from offline to online, one of which is the use of social media. If your company manages social media accounts, surely you will feel that it is time for you to use social media more intensively to serve the needs of customers and audiences appropriately and efficiently. Some of these are trends that are expected to be used especially in terms of social media in 2021:
1. Social Commerce
In 2021, competition among marketers will use a wider range of social media advertisements to connect their products and services to customers. Customers can make new purchases in posts, via stories, and also streaming. Based on a survey conducted by Hootsuite, 73% of respondents indicated that increasing new customer acquisition is the most important goal of corporate social media use. So it is important to establish a sales strategy through company social media.
2. Live Streaming will become New Normal
The COVID-19 pandemic situation requires everyone to be able to use and be familiar with their daily online activities. Even though the pandemic is expected to improve in 2021, live streaming will still be there. Customers are used to interacting with brands online and in real-time. They can see the products and experience the services provided by the company without leaving their home. Currently, more and more customer service is carried out with live streaming and video calls, such as opening a bank account that was never thought of before.
3. Growing Augmented Reality
Currently, the adoption of Augmented Reality or AR has been developed in several major platforms such as Snapgram and Instagram. It is used to enhance the visual content shared on social media. This technology has begun to be utilized and continues to be developed. Currently not limited to photo filters and interesting posts and stories, companies can also take advantage of this AR to provide a better shopping experience to their customers. This trend will continue to be encouraged to expand on social media platforms to add more usable AR functions.
4. Social Media as Customer Service
Social media is now a retail, product discovery, and customer service platform. Many companies have started using social media as a platform for providing customer service. This behavior begins when many customers try to reach the company through social media because they may not be responsive through other channels so a more direct way to reach the company is through contact via social media.
5. Increasing Digital Disinformation
Many people rely on social media as a source of news, but this is potentially dangerous. Talkwalker in his research said that digital disinformation on social media has continued to increase since February 2020, especially regarding the COVID-19 pandemic and more and more people are accessing social media, thus creating opportunities for the spread of fake news. In addition to misinformation, there are also articles on growing conspiracy theories. Various social media platforms have measures in place to combat the spread of misinformation such as providing warning labels. Control of digital disinformation will continue to increase until 2021.
6. Increasing Community on Social Media
Although the community on social media is not new, it will still be more popular than the previous year. Social media communities are basically social groups created by companies or brands to provide a networking platform for their customers. These are usually private groups that like-minded people can join to talk about their common interests. Companies or brands can also leverage their social media communities to launch new products, seek feedback from customers, and gain valuable customer insights.
Whether your company wants to change your social media strategy or just keep up with social media trends, some of these trends can be considered to help you and your company understand how your customers engage with social media. Social media trends will continue to evolve. Companies must keep making sure that they are following the latest social media trends so that your company can be one step ahead of the business competition. Contact marketing@vads.co.id to discuss the use of social media as customer service in your company.
Source:
Cmswire.com
Influencemarketinghub.com
Related News
19 November 2024
14 November 2024
08 November 2024
05 November 2024
01 November 2024
31 October 2024
25 October 2024
22 October 2024
18 October 2024
16 October 2024
11 October 2024
09 October 2024
08 October 2024
07 October 2024
27 September 2024
24 September 2024
20 September 2024
13 September 2024
10 September 2024
10 September 2024
06 September 2024
04 September 2024
02 September 2024
02 September 2024
09 August 2024
05 August 2024
26 July 2024
23 July 2024
02 July 2024
25 June 2024
18 June 2024
14 June 2024
06 June 2024
31 May 2024
24 May 2024
26 April 2024
02 April 2024
08 March 2024
05 March 2024
01 March 2024
29 February 2024
27 February 2024
23 February 2024
20 February 2024
16 February 2024
13 February 2024
09 February 2024
06 February 2024
02 February 2024
30 January 2024
26 January 2024
23 January 2024
19 January 2024
17 January 2024
12 January 2024
09 January 2024
05 January 2024
04 January 2024
29 December 2023
26 December 2023
20 December 2023
13 December 2023
08 December 2023
05 December 2023
28 November 2023
23 November 2023
17 November 2023
14 November 2023
09 November 2023
08 November 2023
01 November 2023
24 October 2023
17 October 2023
17 October 2023
11 October 2023
10 October 2023
06 October 2023
04 October 2023
29 September 2023
27 September 2023
26 September 2023
22 September 2023
21 September 2023
15 September 2023
08 September 2023
01 September 2023
22 August 2023
18 August 2023
15 August 2023
15 August 2023
04 August 2023
26 July 2023
21 July 2023
04 July 2023
03 July 2023
30 June 2023
09 June 2023
01 June 2023
30 May 2023
26 May 2023
19 May 2023
17 May 2023
12 May 2023
04 April 2023
16 March 2023
09 March 2023
24 February 2023
22 February 2023
14 February 2023
13 February 2023
09 February 2023
31 January 2023
26 January 2023
23 January 2023
19 January 2023
12 January 2023
10 January 2023
06 December 2022
31 August 2022
17 June 2022
09 May 2022
20 April 2022
06 April 2022
01 April 2022
25 February 2022
23 February 2022
21 February 2022
18 February 2022
15 February 2022
11 February 2022
08 February 2022
07 February 2022
04 February 2022
02 February 2022
31 January 2022
17 January 2022
14 January 2022
07 January 2022
03 January 2022
28 December 2021
07 December 2021
01 November 2021
27 October 2021
25 October 2021
18 October 2021
15 October 2021
14 October 2021
21 September 2021
22 April 2021
15 April 2021
13 April 2021
08 April 2021
05 April 2021
26 March 2021
23 March 2021
18 March 2021
15 March 2021
12 March 2021
09 March 2021
04 March 2021
02 March 2021
26 February 2021
23 February 2021
19 February 2021
16 February 2021
11 February 2021
09 February 2021
04 February 2021
02 February 2021
26 January 2021
21 January 2021
19 January 2021
14 January 2021
12 January 2021
05 January 2021
29 December 2020
17 December 2020
15 December 2020
10 December 2020
08 December 2020
04 December 2020
02 December 2020
18 November 2020
16 November 2020
13 November 2020
11 November 2020
10 November 2020
09 November 2020
06 November 2020
04 November 2020
28 October 2020
23 October 2020
12 October 2020
09 October 2020
06 October 2020
02 October 2020
30 September 2020
23 September 2020
19 September 2020
26 August 2020
22 July 2020
23 April 2020
16 April 2020
09 April 2020
26 March 2020
19 March 2020
12 March 2020
05 March 2020
27 February 2020
20 February 2020
13 February 2020
06 February 2020