Newsroom
- VADS
- Newsroom
- 5 Examples of Applying Social Media Analytics for Business
5 Examples of Applying Social Media Analytics for Business
07 March 2023
Being engaged in business in the digital era like today makes you inevitably connected with the world of social media. Apart from communicating with customers using social media, you can also run social media marketing. However, for it to work properly, you need to do social media analytics. What is it and how is it applied in business? Here's a complete explanation for you!
Understanding social media analytics
Social media analytics is the process of understanding and analyzing data on social media. Let's say you upload a few different pieces of content a week. Through data analytics, you can find out how many positive responses you have on each of your uploads. That way, in the future you can focus more on content that your target audience prefers.
How does it work?
You can find analytics on the social media you use. There are usually visible metrics, such as impressions, engagement, and content. Once you have data on these metrics, you can work with them.
5 Examples of implementing social media analytics
Then, how about an example of its application? Here are some examples for businesses to better understand social media analytics.
1. Measuring the ROI of social media marketing strategies
The main goal of getting views, likes, retweets, and shares is ROI, or the result of all the effort you put into social media accounts. Let's say you have set a goal, which is to increase brand awareness. If the goal is like that, the ROI can be measured through the growth of followers or impressions from the campaigns you are doing.
Then, how to measure ROI correctly? First, you must determine key performance indicators or often referred to as KPIs. If these indicators are not achieved, it can be said that your efforts still need to be improved. You can use tools, such as Google Analytics to adjust performance in the right direction and be more positive.
2. Help you build customer profiling
Nearly 61 percent of customers expect companies to listen to them. Through social media analytics, you can find out the preferences of customers and collect them as data for the future. Of course, you can do a survey to get an outline rather than too subjective results.
For more effective results, there are several things you can do. One way is to find a community that aligns with your company's field. From there, you can take various data that have various attributes, then combine it with your social media data to become analysis material.
3. Tools to identify the right influencers
Influencers are a marketing strategy that is quite effective in bringing in lots of customers. However, choosing the right influencer requires deep analysis. Because popular influencers alone are not enough to boost brand awareness. You have to see if the influencer has relevance to your business.
How do you find the right influencers? Of course, you can use analytics. From there, you can find influencers who can provide maximum engagement and can help your company achieve its future goals.
4. Measuring brand health in the eyes of consumers
It is undeniable that the customer's opinion of your brand is very influential on the sustainability of the company. However, you don't always know what customers are thinking. Usually, they disappear without your knowledge. Through social media analytics, you can monitor brand health in the eyes of consumers in real-time.
How to? Within the analytics, you can find the volume of subscribers responding to your content, and use that data to compare with competitors.
5. Summarize marketing costs
Every company certainly wants to spend less, especially on marketing. However, sometimes social media marketing requires large funds and only provides less than optimal results. Through social media analytics, you have the opportunity to reduce expenses and make efforts more efficient and effective.
Those are some good social media analytics applications for business continuity. You can find out customer needs and choose influencers who will have a positive impact on the company. In addition, you can reduce marketing expenses effectively and efficiently, but still with maximum results.
If you are still confused, you don't need to worry because PT VADS Indonesia is ready to assist you in managing your social media analytics. VADS Indonesia is a trusted company ready to assist you in maximizing your digital marketing efforts as well as customer experience. For more detailed information, just click here!
Related News
17 December 2024
13 December 2024
10 December 2024
06 December 2024
03 December 2024
29 November 2024
19 November 2024
14 November 2024
08 November 2024
05 November 2024
01 November 2024
31 October 2024
25 October 2024
22 October 2024
18 October 2024
16 October 2024
11 October 2024
09 October 2024
08 October 2024
07 October 2024
27 September 2024
24 September 2024
20 September 2024
13 September 2024
10 September 2024
10 September 2024
06 September 2024
04 September 2024
02 September 2024
02 September 2024
09 August 2024
05 August 2024
26 July 2024
23 July 2024
02 July 2024
25 June 2024
18 June 2024
14 June 2024
06 June 2024
31 May 2024
24 May 2024
26 April 2024
02 April 2024
08 March 2024
05 March 2024
01 March 2024
29 February 2024
27 February 2024
23 February 2024
20 February 2024
16 February 2024
13 February 2024
09 February 2024
06 February 2024
02 February 2024
30 January 2024
26 January 2024
23 January 2024
19 January 2024
17 January 2024
12 January 2024
09 January 2024
05 January 2024
04 January 2024
29 December 2023
26 December 2023
20 December 2023
13 December 2023
08 December 2023
05 December 2023
28 November 2023
23 November 2023
17 November 2023
14 November 2023
09 November 2023
08 November 2023
01 November 2023
24 October 2023
17 October 2023
17 October 2023
11 October 2023
10 October 2023
06 October 2023
04 October 2023
29 September 2023
27 September 2023
26 September 2023
22 September 2023
21 September 2023
15 September 2023
08 September 2023
01 September 2023
22 August 2023
18 August 2023
15 August 2023
15 August 2023
04 August 2023
26 July 2023
21 July 2023
04 July 2023
03 July 2023
30 June 2023
09 June 2023
01 June 2023
30 May 2023
26 May 2023
19 May 2023
17 May 2023
12 May 2023
04 April 2023
16 March 2023
09 March 2023
24 February 2023
22 February 2023
14 February 2023
13 February 2023
09 February 2023
31 January 2023
26 January 2023
23 January 2023
19 January 2023
12 January 2023
10 January 2023
06 December 2022
31 August 2022
17 June 2022
09 May 2022
20 April 2022
06 April 2022
01 April 2022
25 February 2022
23 February 2022
21 February 2022
18 February 2022
15 February 2022
11 February 2022
08 February 2022
07 February 2022
04 February 2022
02 February 2022
31 January 2022
17 January 2022
14 January 2022
07 January 2022
03 January 2022
28 December 2021
07 December 2021
01 November 2021
27 October 2021
25 October 2021
18 October 2021
15 October 2021
14 October 2021
21 September 2021
22 April 2021
15 April 2021
13 April 2021
08 April 2021
05 April 2021
26 March 2021
23 March 2021
18 March 2021
15 March 2021
12 March 2021
09 March 2021
04 March 2021
02 March 2021
26 February 2021
23 February 2021
19 February 2021
16 February 2021
11 February 2021
09 February 2021
04 February 2021
02 February 2021
26 January 2021
21 January 2021
19 January 2021
14 January 2021
12 January 2021
07 January 2021
05 January 2021
29 December 2020
17 December 2020
15 December 2020
10 December 2020
08 December 2020
04 December 2020
02 December 2020
18 November 2020
16 November 2020
13 November 2020
11 November 2020
10 November 2020
09 November 2020
06 November 2020
04 November 2020
28 October 2020
23 October 2020
12 October 2020
09 October 2020
06 October 2020
02 October 2020
30 September 2020
23 September 2020
19 September 2020
26 August 2020
22 July 2020
23 April 2020
16 April 2020
09 April 2020
26 March 2020
19 March 2020
12 March 2020
05 March 2020
27 February 2020
20 February 2020
13 February 2020
06 February 2020