Newsroom
- VADS
- Newsroom
- Understanding What is Social Media Analytics and Its Uses
Understanding What is Social Media Analytics and Its Uses
02 March 2023
Social media has become a means of communication with customers while knowing where their interests are going. However, you need a tool to understand the data that appears, namely social media analytics. What is social media analytics and why should businesses rely on it? Check out the full explanation below!
Definition of social media analytics
As explained briefly above, social media analytics is a tool that works to make it easier for companies to find out how their company looks on social media. That is, with this tool, your company will know which data is related and important to process.
How important is social media analytics?
Because now everything is digital, of course, social media analytics has a fairly important role for the company. The reason is, being present in the digital world alone is not enough without involving the process of analyzing your company's digital activities. By using this tool, your business can analyze how impactful the campaigns or other actions your company is taking via social media are.
Benefits that you can get from social media analytics
So that you better understand the benefits that can be obtained when using social media analytics, here we provide 6 reasons as follows:
1. Help maintain your company branding
It is undeniable, customers have a big influence on the sustainability of a brand. Without them, you will find it difficult to market the products or services you offer. Moreover, if your brand has not been very well heard among the public. Through social media, you get the opportunity to introduce the brand in a positive direction. Apart from that, social media also provides a place for you to find out many things, especially interactions between your audience and the products or services you offer.
2. Increase customer acquisition numbers
If you go the traditional way, it may take you a long time to figure out what your audience needs. Meanwhile, trends among customers are fast, especially if there are competitors who apply similar marketing strategies. However, social media analytics can help you save time and provide insight.
In fact, you can predict what customers will need in the future. There is also an opportunity to see the response from the audience to the latest product or service that you offer. So you can improve a few things based on the feedback from your audience.
3. Cost efficiency of customer care
Customers do not only need quality products or services, therefore, the service you provide must also be optimal. However, the best service requires a lot of money. If you turn to social media, customer care services can run more effectively and efficiently. So, you don't have to spend too much money to monitor the situation of customers towards your brand. That way, you can build a deeper relationship.
4. Use the right tools
Social media analytics is indeed very helpful. However, you need the right tools to read the data provided by all the platforms you use, especially if you have lots of social media accounts for business. The reason is, opening and checking everything one by one will be difficult and can overwhelm you. But, by using tools, you can do it.
Let's say you're checking out a Facebook channel. At the same time, a customer mentions you on Instagram. This important thing can escape your focus. However, the tools can warn you to reply to the customer's message, so that the good opportunity you might get is not missed.
5. Perform regular evaluations
Even though the performance of your social media shows good results, it would be nice to carry out regular evaluations. This is very important so that you can see whether your efforts have achieved maximum results or not.
Let's say you share content regularly in a carousel and only use reels once a week. It turns out that reels have higher engagement than carousels on weekdays. That way, you can find out that your customers prefer the delivery of products or services using reels. You can also find out which specific topics interest and meet customer needs.
Social media has indeed become one of the favorite platforms where apart from following trends, you can also build closer relationships with customers, including knowing their interests and what they need. Even so, social media marketing is not easy. You need social media analytics as a helpful tool.
Make sure you choose the right tools so you can maximize each of your social media businesses. Consult PT VADS Indonesia, who will be happy to help and provide solutions regarding your social media analytics. To get more information, just click here!
Related News
19 November 2024
14 November 2024
08 November 2024
05 November 2024
01 November 2024
31 October 2024
25 October 2024
22 October 2024
18 October 2024
16 October 2024
11 October 2024
09 October 2024
08 October 2024
07 October 2024
27 September 2024
24 September 2024
20 September 2024
13 September 2024
10 September 2024
10 September 2024
06 September 2024
04 September 2024
02 September 2024
02 September 2024
09 August 2024
05 August 2024
26 July 2024
23 July 2024
02 July 2024
25 June 2024
18 June 2024
14 June 2024
06 June 2024
31 May 2024
24 May 2024
26 April 2024
02 April 2024
08 March 2024
05 March 2024
01 March 2024
29 February 2024
27 February 2024
23 February 2024
20 February 2024
16 February 2024
13 February 2024
09 February 2024
06 February 2024
02 February 2024
30 January 2024
26 January 2024
23 January 2024
19 January 2024
17 January 2024
12 January 2024
09 January 2024
05 January 2024
04 January 2024
29 December 2023
26 December 2023
20 December 2023
13 December 2023
08 December 2023
05 December 2023
28 November 2023
23 November 2023
17 November 2023
14 November 2023
09 November 2023
08 November 2023
01 November 2023
24 October 2023
17 October 2023
17 October 2023
11 October 2023
10 October 2023
06 October 2023
04 October 2023
29 September 2023
27 September 2023
26 September 2023
22 September 2023
21 September 2023
15 September 2023
08 September 2023
01 September 2023
22 August 2023
18 August 2023
15 August 2023
15 August 2023
04 August 2023
26 July 2023
21 July 2023
04 July 2023
03 July 2023
30 June 2023
09 June 2023
01 June 2023
30 May 2023
26 May 2023
19 May 2023
17 May 2023
12 May 2023
04 April 2023
16 March 2023
09 March 2023
24 February 2023
22 February 2023
14 February 2023
13 February 2023
09 February 2023
31 January 2023
26 January 2023
23 January 2023
19 January 2023
12 January 2023
10 January 2023
06 December 2022
31 August 2022
17 June 2022
09 May 2022
20 April 2022
06 April 2022
01 April 2022
25 February 2022
23 February 2022
21 February 2022
18 February 2022
15 February 2022
11 February 2022
08 February 2022
07 February 2022
04 February 2022
02 February 2022
31 January 2022
17 January 2022
14 January 2022
07 January 2022
03 January 2022
28 December 2021
07 December 2021
01 November 2021
27 October 2021
25 October 2021
18 October 2021
15 October 2021
14 October 2021
21 September 2021
22 April 2021
15 April 2021
13 April 2021
08 April 2021
05 April 2021
26 March 2021
23 March 2021
18 March 2021
15 March 2021
12 March 2021
09 March 2021
04 March 2021
02 March 2021
26 February 2021
23 February 2021
19 February 2021
16 February 2021
11 February 2021
09 February 2021
04 February 2021
02 February 2021
26 January 2021
21 January 2021
19 January 2021
14 January 2021
12 January 2021
07 January 2021
05 January 2021
29 December 2020
17 December 2020
15 December 2020
10 December 2020
08 December 2020
04 December 2020
02 December 2020
18 November 2020
16 November 2020
13 November 2020
11 November 2020
10 November 2020
09 November 2020
06 November 2020
04 November 2020
28 October 2020
23 October 2020
12 October 2020
09 October 2020
06 October 2020
02 October 2020
30 September 2020
23 September 2020
19 September 2020
26 August 2020
22 July 2020
23 April 2020
16 April 2020
09 April 2020
26 March 2020
19 March 2020
12 March 2020
05 March 2020
27 February 2020
20 February 2020
13 February 2020
06 February 2020