Digital CX focuses on both front-end services and back-office process optimization that ultimately benefits customers. This consistency for the user requires consistent internal processes.
When a company’s CRM or service software doesn’t track all interactions and tie them together across all channels such as email, phone, social media, live chat etc, then the customer will receive a fragmented digital customer experience.
- Better interaction with customers (B2C)
- More productive relationships with partners (B2B)
- Improve consistency of Customer Experience
- Customer Relationship Management (CRM)
- Social Analytic
- Smart Chat Assistant – an Artificial Intelligence Solution for Customer Experience